Is a holiday even a holiday if you don’t make others jealous by posting about it relentlessly on social media?

There’s no harm in popping up the odd photo, of course, and I’m sure you’ve seen that there are certain types of photos that just keep on cropping up.

Visual marketing platform Olapic noticed this, too, and they decided to analyse thousands of travel snaps to see which were the most popular.

They’re not looking at actual places, but rather at what motivates people to share their travel photos (other than the likes and the ‘Wanderlust gene’).

Via Adweek, here are the results from that data analysis:

So, does your Facebook / Instagram feed match up?

Feel free to post as you please, but you’re not getting a high five because you were brave enough to go #NoFilter.

[source:adweek]