Dang, Tinder is about to get real.
Yesterday saw Tinder Gold roll out to iOS users worldwide (sorry horny Android users), and there are a host of new features that are going to shake things up.
The big one is “Likes You”, a feature that cuts out the guesswork and just straight up shows you who swiped ‘yes please’ on your profile.
In their press release, Tinder outlined the added benefits of paying for their upgrade:
Tinder Gold [is] a members-only service, offering our most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls—as well as our new Likes You feature, so that you can see who likes you before you swipe.
Think of it as your personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure.
Passport gives you the option to start swiping in a location before you’ve arrived, so I guess you can now touch down and get right to business.
That five Super Likes a day vibe is really going to cheapen the revered blue star. As for the one Boost per month:
Tinder Boost gives you exactly that: a way to be one of the top profiles in your area for 30 minutes. Increase your chances for a match—you can get up to 10x more profile views while boosting.
Back of the line, non-paying peasants. I’m not going to go through the hassle of finding out how much the upgrade costs, because you can do your own dirty work.
Tinder has previously claimed that their paid services have seen those using them receive around 60% more likes, so apparently it pays to pay.
Make of that what you will, Tinder-using Capetonians.
[source:tinder]
