Yeah, she really is everywhere right now.

Record-breaking music videos, secret coded disses at just about everyone she has ever come into contact with, and now an advert for AT&T.

At least Andy Samberg pops up in this one, squaring off with Taylor, although I think it’s clear who comes out as the winner.

And a little footage from behind the scenes:

TIME with more on the Taylor PR machine:

Taylor Swift Now is launching as Swift continues rolling out her Nov. 10-anticipated Reputation LP. So far she has shared “Look What You Made Me Do” and “Ready For It.” She’s also featured on the side of delivery trucks as part of a partnership with UPS.

Cool story, don’t care, moving on with my life.

[source:time]