Daring women inspire, and Selena Gomez is no exception.
For the past few years, the singer has cemented herself as a powerhouse in the music industry. Bravely opposing conventions and carving her own path to success, without apologising or kowtowing to anybody, Gomez reminds us that she’s a force to be reckoned with, and she wants women to do the same.
How? The only way is to do you, and not have to be sorry about it.
Taking inspiration from the goddess known as Gomez, PUMA has now launched the latest in women’s training shoes that promises to break the norm and oppose expectations.
Its name? DEFY.
Damn appropriate, don’t you agree?
Revolutionary in design, DEFY sneakers flout training standards and go beyond style. Combining high energy and high fashion, its platform sole takes a cue from the resurgence of the chunky shoe trend while sporting a knitted upper for a sleek, lightweight fit.
The platform itself fully supports side-to-side movement, includes PROFOAM (PUMA’s energy return foam), and provides lightweight cushioning that adds functionality and brings style to training.
Take a look at these kick-ass kicks:
Looks good, no?
We think it’s awesome.
DEFY was launched on Wednesday at the most Instagram-worthy event of the season at Paramount Studios in Hollywood, California, which was spearheaded by PUMA and Gomez herself:
The VIP-only launch defied all aspects of a modern city with a laundry mat that doesn’t eat socks, a balloon-filled gym with dancers choreographing Selena’s newest hit “Back To You”, a bodega with all you can eat candy, a 3D chalk mural and so much more!
Selena, who officially opened the city, showed off her DEFYs while meeting fans and strutting down the streets of the unconventional city.
Lucky people! I wish could have been there.
And check it, those shoes look really cool. They totally suit the muse behind their creation:
And for women who push the boundaries, it’s the perfect footwear to match their true selves, says Gomez:
To DEFY is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.
Preach, goddess, preach!
PUMA’s DEFY women’s sneakers will be available on May 31 at PUMA, Sportscene, The Cross Trainer, Side Step and selected retailers for R1 699.
Dare to defy by doing you, ladies!
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