2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Why Instagram Is The Best Piece Of Business Facebook Has Ever Made

    26 Jun 2018 by Nereesha Patel in America, Business, Facebook, Lifestyle, Social, Tech/Sci
    Related Posts
    • Too Many Sponsored Posts Have Users Fuming Over Instagram
    • Five Cape Town Photographers Worth Following On Instagram
    • Hands Down The Dumbest Take We've Seen On The Elton Jantjies Story
    • Ever Report Something Or Someone On Instagram? Here’s How To See What Happened
    • Instagram Isn't Doing Much To Stop Cyberflashers From Sending Dick Pics

    Picture this: it’s 2012, an innocent time when no one had to worry about data scandals and whatnot.

    It was during this time that Facebook swooped in to buy a photo-sharing app by the name of Instagram for $1 billion (now R13,5 billion).

    It sounded a little exorbitant back then, and some were surprised that Facebook would shell out that much for the app.

    Fast-forward six years later, and the social media platform is probably laughing itself silly at the doubters while on the way to bank.

    A report by Quartz explains that Instagram is now estimated to be worth – wait for it – an astonishing $100 billion (R1,3 trillion):

    It’s a staggering 100-fold return on the original $1 billion purchase, especially considering its next high-profile social media acquisition, WhatsApp, cost Facebook $19 billion [over R257 billion] in 2014.

    The new price tag comes from a Bloomberg Intelligence report shared with Quartz. Its author, analyst Jitendra Waral, also estimates that Instagram should reach 2 billion users — catching up to Facebook itself — in the next five years. Instagram recently announced it reached one billion monthly users.

    That’s a huge win for Facebook, which lately has been on the receiving end of the Cambridge Analytica scandal, a messy divorce with WhatsApp, and a glitch that resulted in millions of Facebook posts being exposed.

    Thanks to this one business-savvy decision, Facebook is set to rake in more dough than ever before:

    The financial implications of the acquisition have been huge for Facebook, which has been able to easily replicate the News Feed ad model for the photo app …

    Users are spending nearly as much time on Instagram as they are on Facebook. According to a recent report, that’s about 53 minutes per day for Android users. Market analysis firm eMarketer also recently estimated that Instagram now accounts for nearly 30% of Facebook’s net mobile ad revenue, with that share potentially growing to 40% by 2020.

    Mark Zuckerberg must be feeling really chuffed about this purchasing decision. It’s probably the best one he’s had in a long time.

    As for the original creators of Instagram, don’t worry, they were cool about the whole 2012 buy-out.

    Per a Business Insider report, Instagram CEO Kevin Systrom [right] said about his and co-founder Mike Krieger’s [left] decision at the time:

    When Mike and I started Instagram nearly two years ago, we set out to change and improve the way the world communicates and shares. We’ve had an amazing time watching Instagram grow into a vibrant community of people from all around the globe …

    It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.

    Mission accomplished, it looks like.

    Also, I’m sure Systrom and Krieger are making a pretty penny from still being in charge of Instagram.

    Let’s hope Facebook keeps its momentum going, for its own sake

    Trust and believe, if they manage to screw up on this partnership, goodness knows there’s no hope for them.

    [sources:quartz&businessinsider]

    • ← Only Four Acts From ‘America’s Got Talent 2018’ Have Nailed The Golden Buzzer [Videos]
    • Elite Dating Services Are Fleecing Women Of Serious Cash →
    • Tweet
    • Tags:
    • Facebook
    • Facebook buys Instagram
    • instagram
    • Kevin Systrom
    • Mike Krieger

    Latest News

    • Let’s See What R17m Gets You In Langebaan These Days [Video]

      [imagesource: Property24] If you haven't been to Langebaan and dragged your name throug...

    • Learning Disability Week Seeks To Shine A Light On Challenges The Differently-Abled Face

      This year, Learning Disability Week will run from June 20 to June 26 with the focus being ...

    • It’s Getting Ugly In Mozambique As Beheadings Resume

      [imagesource:here] The atrocities that took place in Mozambique last year are still fre...

    • This Guy Is Now Officially The Most-Followed Person On TikTok [Videos]

      [imagesource: Getty] American TikTok star Charli D’Amelio used to have the most follo...

    • Freak New Zealand Wicket Must Be Seen To Be Believed [Video]

      [imagesource:here] Ben Stokes' reign as permanent England test captain is off to a winn...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo