Nothing beats a life lived in the light of the sun, and the folks at Sol Beer are about to spread those good vibes even further.
Your favourite, and most authentic, Mexican beer has just landed themselves a fantastic new brand ambassador.
How fantastic, you may be asking? Well, word on the street is that it’s “the most influential brand ambassador in the universe”.
Someone who really knows how to look on the bright side of life, to revel in the spirit of sunshine, and to show others how to celebrate their freedom and identity.
Yup, Sol Beer has raised the bar really high. Before the ambassador is revealed, let’s take an enlightening look on where it all began.
Using water flowing down from the highest peak in Mexico, the original brewer held up the iconic, clear bottle holding the beer.
He saw that a ray of sunlight, which was peeking through a hole in the roof, shone through the bottle – in honour of the sun, the beer was named “Sol”.
To this day, Sol recognises that the power of the sun is boundless, and it’s through their new ambassador that they will spread the sunshine to all corners of the country.
Sounds like the perfect way to get us out of the shadows and get into the espiritu libre!
Keen to find out the identity of the ambassador? There’s a little teaser up on Instagram here, and another on their Facebook page, if that’s more your jam, but you’ll need to wait until July 22 for the big reveal.
Better get to stockpiling on that sunblock and a couple of cold ones, ’cause it’s going to be one blazing reveal.
