Just in time for December, another advert has social media bringing their best snark to the party.
This time it’s Jennifer Lawrence and Dior on the chopping block, with the quirky actress appearing in a campaign for Dior’s new collection celebrating the culture of female Mexican equestrians.
By now you’ve probably figured out the problem – Lawrence isn’t Mexican, which is why the French fashion house is being accused of cultural appropriation.
It’s not as bad as what clothing company Hoodies got up to recently, but people are still pissed.
Here’s The Hill:
The collection celebrates the influence of escaramuzas, highly skilled Mexican horsewomen who perform in rodeo-style events called charreada.
“One of the main inspirations for this collection is the traditional women riders of Mexico, so I am really excited that this collection is looking at and celebrating these women’s heritage through such a modern lens,” the 28-year-old actress said in an interview.
Take a look:
Lawrence has been the face of Dior since 2012, which is why they cast her in the advert, but people are saying that they should have used a Mexican actress for this particular campaign.
Phoebe Robinson, comedian and co-host of the podcast and HBO show “2 Dope Queens”, took to Instagram to call out the company:
View this post on Instagram
Lol. Wut?! Sooooooooo, #Dior & #JenniferLawrence wanna celebrate traditional Mexican women riders thru a “modern lens”…by having a rich white woman named Jennifer be the face of this campaign? And like they couldn’t think of a better landscape to shoot than in California?! Hmm, I dunno, maybe…like…shoot…in…Mexico…with…a…Mexican…actress like Salma Hayek, Karla Souza, Jessica Alba, Selena Gomez, Eva Longoria, or many others. But I guess they were all unavailable, so you had to go with Jennifer Lawrence. ♀♀♀♀♀♀♀♀♀♀♀. The audacity to call this shit modern because it’s worn by a white woman is ignorant and gross, but unfortunately, not surprising. Please comment below with Mexican designers I should support and give my dolls to, heauxes, because this boo boo ass Ricky’s Halloween store Mexican cosplay is not the jam.
Dior responded by pointing out that the latest issue of Dior Magazine features photographs shot entirely in Mexico by eight Mexican female photographers.
‘From Mexico to Dior’ – as captured by eight Mexican female photographers, immerse yourself in the country’s inspiration for the #DiorCruise 2019 collection by #MariaGraziaChiuri. More https://t.co/WViBTc3oyo!
© Baron&Baron and Anchor Light pic.twitter.com/HTIslnWR3c
— Dior (@Dior) November 20, 2018
Despite the backlash, a lot of famous people have already modelled the collection, including Michelle Obama and Solange Knowles.
Golden rule? If it’s not your culture, maybe just don’t go near it in advertising.
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