There’s something called the ‘paradox of choice’.
It’s the idea that in modern society, we have so many choices that we become overwhelmed.
One of the classic examples of this is trying to pick a product at the grocery store – there are 20 different brands and you need to decide on one.
On top of that, you’re encouraged to make the right choice – go for the brand that’s environmentally friendly, make sure the food is ethically sourced, buy local and so on.
There are two solutions to the anxiety generated by the paradox of choice – you can either exit the situation, or do something about it.
The good news is that local meal delivery service Daily Dish has a way for you to do both.
If you haven’t heard about Daily Dish yet, then keep reading, because your world is about to get a lot simpler and less stressful.
Since 2013, they have partnered with local farmers and suppliers who share their values and are farming for the future. Thanks to these close relationships, they know exactly where their ingredients come from.
Their values centre on ‘honest eating’ that comes in the form of weekly, pre-portioned meal kits made up of only the finest, locally sourced, free-range and ethically produced food.
If you support that buying mentality, you may recognise the names of some of their suppliers.
Bill Riley Meats
The Bill Riley team prides themselves on sourcing only the best beef, lamb and pork available in South Africa, sourcing free-range, hormone-free meat that simply tastes better.
Lynn and Sharon established their business in 2001, focusing on supplying a variety of A Grade herbs, fruits and vegetables.
By supporting Herb Traders, you and Daily Dish also support local growers and various NGOs.
Fairview Wine and Cheese
Fairview Wine gives Daily Dish first access to their award-winning cheeses and artisanal wines, handcrafted out on their farm in Paarl.
Elgin Free-Range Chicken
As South Africa’s most trusted free-range chicken producer for over 20 years, their chickens are free from stress and raised on a high quality, maize-based diet that’s free from routine antibiotics, animal byproducts, and growth promoters.
Harbouring a long-held passion for food and entertaining, Brenda de Jager started experimenting with different spices and preserves in her home, before developing her business into the success it is today.
Brenda’s deli products and preserves are additive-free and made from fresh, natural ingredients.
Back’s Free-Range Meat
Inspired by Charles Back’s long lineage of farming history, Back’s is a sister-company to Fairview Wine and Cheese. When the original Charles Back first landed on the shores of the Cape, his passion for farming and local produce led him to pursue various artisanal professions, including opening a successful butchery in Paarl.
Today, Back’s provides Daily Dish with some of their delicious farm-reared, free-range meat and sausages.
Daily Dish‘s pay-per-week subscription service sends fresh, locally sourced ingredients and recipes in a cool, ice-pack insulated box every week to your door (or office) that you then cook at home.
They’ve also recently made some changes to their packaging and meal plans that make them even more convenient and environmentally friendly.
With Daily Dish, you know exactly what you’ll be feeding yourself and/or your family without the hassle of trying to sift through the hundreds of brands at the grocery store.
The best part? There’s a 2oceansvibe deal going on, where you score up to R250 off your first Dinner Box, so head over here to see the full range of menu options for the upcoming week.
Tasty food, delivered to your door, and you can be self-righteous about the ethics of what you’re eating. That’s perfection.
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