Not even the mass Facebook exodus of 2019 could take them down.
That’s not to say that other social media platforms haven’t seen substantial growth in the last couple of years. Go here for a very cool animation that explains everything.
Facebook is as big in South Africa as it is in the rest of the world. Although, its position as the top social network in SA could be under threat from an unlikely competitor.
According to StatCounter, Pinterest is almost as popular as Facebook in South Africa. These statistics also show that Pinterest surpassed Facebook in March 2019, although it fell back below Facebook in May.
The rise of Pinterest’s South African market share has been swift. It had under 8% of the country’s social media market share in February 2016, before peaking at 47.42% in April 2019 – attaining nearly eight times the market share just over three years later.
In contrast, Facebook had 85.34% of South Africa’s social media market share in February 2016, before falling as low as 40.11% in April 2019.
As of May, 44.5% of social media usage takes place on Facebook, while 42.94% is on Pinterest.
Yep. Not Instagram, not Twitter – Pinterest.
And why not? It’s the online version of window shopping and they haven’t been involved in any privacy scandals.
Facebook will probably buy it and ruin it soon.
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