It’s no secret that over in the US, the vaping industry is in the midst of a PR nightmare.

Vaping illnesses are skyrocketing, and the tide of public opinion seems to have turned against companies like Juul.

In the wake of continued pressure, Juul has now stopped sales of its mint-flavoured vape products, after a new study showed they were especially popular among teen users.

Some of the harshest criticism has been levelled against the advertising methods used by vaping and e-cigarette companies, and that fact hasn’t slipped past Trevor Noah.

In a recent The Daily Show episode, he took a closer look at how crafty advertising lured so many youngsters in, and what can be done going forward:

[source:etcanada]