According to Khoisan tribal folklore, the humble veldskoen was made and worn as far back as 1 400 years ago.
They later became the signature footwear of the Great Trek. Easy to make, lightweight and extremely tough, vellies could withstand the harsh conditions of the migration north.
They went on to be worn by people in all professions, across all parts of South Africa. You know you’ve hit Bree Street when you encounter a vellies and skinny jeans combo.
In short, there are few things more South African than the veldskoen – except maybe Jack Parow.
Like the vellie, Jack Parow is a legend in his own right, having rocked the music scene since 2010 when he released the iconic Cooler as Ekke.
To celebrate 10 years of crazy hats and what he calls his “Afrikaans rap kak”, Parow is collaborating with PUMA to bring you the ultimate local shoe: The Jack Parow x PUMA 10 Year Vellies.
Here’s IOL:
A product with quintessential South African heritage, these vellies are made to last and feature an etched “Jack Parow 10 Years” logo along with a thick rubber sole, stitching details and brown leather uppers with red lace-up fronts.
And this from the man himself:
“I love PUMA like I love a double Parow Brandy and coke and a braai broodjie. So what is more fitting, more proudly South African and just more lekker than a PUMA x PAROW VELDSKOEN?”
Seriously, it’s flippin next level…it’s like the coolest thing in the universe and there are only 100 pairs in the world!
No Jokes, only 100, that’s rarer than my oom eats his steak, and he basically just cuts it off the bok and eats it. So go get a pair now before they are SKOONVELD”, says Jack Parow.
Retailing for R1 299, you can buy your pair of Jack Parow x PUMA 10 Year Vellies online from Jack Parow’s official site. You’ll want to act now, though, because these limited edition shoes are selling quickly.
When they arrive, give Parow a call or drop him a text on Timon to let him know you’re still ‘Stanning’ him 10 years later.
I’ll leave with a throwback to the early days so that you can reminisce while you place your order.
For more from PUMA, head on over to PUMA SELECT to browse their other iconic collaborations.
[source:iol]
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