Scrubs’ Zach Braff seems super excited about his latest project.

It all started last year when he partnered with advertising agency Pereira O’Dell and Adobe to host the #MoviePosterMovie contest.

The competition invited students to design a movie poster, which would then become the inspiration for a short film.

The winner was, as Braff put it, “a talented young gal named Sam West”.

Here’s her winning poster:

Braff created an 11-minute film inspired by the poster, which pokes fun at influencers.

The Drum with the plot:

It features elements of West’s winning #MoviePosterMovie poster and stars some of Hollywood’s most recognizable figures, from Alicia Silverstone and Florence Pugh, to The Office’s Leslie David Baker, to the undisputable star of Netflix’s Fyre documentary, Andy King (Evian water, anyone?).

It follows a young woman in a lavish estate (Florence Pugh), who is awakened by her taskmaster (Silverstone) and told she must get ready for the day’s post (a social post, we’re led to believe) about hair tonic. As she rides in the carriage, she wonders about the meaning of her posts and that what she’s doing is “an imaginary reality…an ultimately deceitful transaction,” taking a clear stab at social influencers.

She scoffs at the various merchants trying to get her to hawk their wares, then poses her best with a hair tonic she dislikes as her analog Victorian post is nailed in the nearby town.

Thankfully, they were kind enough to release the short film, in full, for all to see.

Sit back, click ‘play’, and enjoy:

[source:thedrum]