If you want some real information about the state of Burger King at the moment, you can scroll right along to the bottom.
If you’re keen to find what the fast food chain has to do with Taylor Swift, her fans (Swifties?), and Twitter, let’s take it from the top.
Fans of Swift had a meltdown on social media recently after Burger King made a sarcastic remark about the singer online.
This story has largely been covered by the tabloids, so The Daily Mail will do for all intents and purposes:
The drama commenced when one Twitter user asked the fast food giant to name their ‘favorite Taylor Swift song,’ to which they sarcastically replied: ‘the one about her ex.’
That’s not wrong, and does apply to about 90% of Swift’s discography.
Though the tweet has since been deleted, screenshots of Burger King’s shady response made its way around the internet and prompted fans of the singer to trend #BurgerKingIsOverParty on Twitter.
Behold, the reason why Burger King is over (party).
Some fans said that Burger King was being “sexist towards Swift”.
Some Taylor fanatics insisted that the entire hashtag was ‘meant to be a joke’ from the beginning, but that it reached worldwide trending status due to the outrage it received from non-Swifties.
Many regular Twitter users found the hashtag ‘ridiculous’ and urged fangirls to care about more pressing issues taking place in the world.
‘Please tell me we’re not out here canceling a fast food joint over THIS girl it’s a joke. And y’all talking about how this is Burger King Sl*t shaming? Y’all need a ladder bc this is a REACH,’ wrote one annoyed Twitter user.
The battle of the Swifties and non-Swifties continues online.
I’m sure it will be one for the ages. Books will be written, documentaries filmed, and Scarlett Johansson will play Taylor Swift in the movie.
Meanwhile, in South Africa, Burger King is actually struggling to stay afloat, and it has nothing to do with Taylor Swift.
Like many businesses in the food sector the fast food chain has been heavily impacted by the COVID-19 pandemic.
BusinessTech reports that even prior to the national lockdown, Burger King was facing a “challenging operating environment”.
The stringent lockdown measures meant that it couldn’t run at full capacity. While restaurants were allowed to reopen for deliveries at the start of May, only a small number of the franchise’s chains were able to offer this service.
Grand Parade Investments (GPI) was initially planning to sell Burger King:
“Over the last 2 years management has undergone a process of restructuring the business with the main aim of reducing the discount to iNAV (indicative net asset value). This process involved discontinuing loss making business and improving the profitability of its operational food and manufacturing businesses.
It’s now renegotiating the disposal of its shares in the franchise due to the ongoing pandemic.
You can read more on that, here.
Or you can defend Taylor on Twitter.
You do you.
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