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Seth Rotherham
  • Cara Delevingne’s Back With Another Great Collaboration

    01 Jun 2020 by Carrie in Cara Delevingne, Fashion, Lifestyle, Partners, Puma, Shops & Retail
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    [imagesource: PUMA]

    Today, June 1, is worth celebrating for a number of reasons.

    Yes, we can once again buy alcohol, but let’s not forget that the Queer community worldwide is celebrating the start of Pride Month.

    It’s a month dedicated to activism, awareness, and a general celebration of a diverse and often marginalised community.

    While stay at home orders prevent us from attending events or hitting the streets this year, there are ways to keep the pride alive from the comfort of your couch.

    Stock up on queer literature, support queer-owned businesses, and donate to LGBTQQIA+ charities and non-profits like OUT and GALA.

    While you’re at it, you might as well do it in style with the new capsule collection from PUMA in collaboration with Cara Delevingne.

    Here’s IOL:

    The 27-year-old actress and model will release the From PUMA with Love collection on June 1, which will be comprised of 13 pieces themed around the rainbow pattern associated with the LGBTQ community.

    Image: PUMA

    Cara – who has been a PUMA ambassador since 2016 – identifies as bisexual, and says the project connects with the issues close to her heart, as 20 percent of the proceeds from the line will go to LGBTQ charities including The Trevor Project, Mind Out, and GLAAD.

    Image: PUMA

    She says that the LGBTQIAA+ community has always been important to her.

    “This [collaboration] just made sense, you know? I’ve been so lucky with PUMA, in everything we’ve ever discussed, they’ve always been open to new ideas and my perspective.”

    The From PUMA With Love Collection includes crossbody bags, t-shirts, hoodies and sliders.

    Image: PUMA

    If you’d like to get your hands on (or feet into) this collection, swing by the PUMA website, where you can also shop the rest of the PUMA range.

    [Cara] adds: “Obviously there are vibrant colours, but we wanted to do something different that wasn’t so obvious. The pieces are unisex and fun, but they’re things people can wear every day, not just during Pride month.

    Image: PUMA

    “I love the sandals, right now it’s just so easy and lovely to wear something you can slip on. I’ve been wearing [the collection] a lot because it’s all so comfortable – especially for workouts.”

    Comfort plays an important role in our daily lives at the moment, especially for those of us working from home, where the transition from work to chill time basically involves moving from the desk to the couch.

    I’ll leave you with some wise words from Cara to carry you through Pride Month in lockdown:

    “Pride is not just a concept, it’s a way of life.”

    [source:iol]

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    • Pride Collection
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