Once again, we’ll trot out the old adage that there’s no such thing as bad publicity.
I think that saying is becoming less true by the day, especially with the advent of social media and the backlash that can follow a misstep.
If Clover’s new commercial was aimed at making people take notice, however, then I guess we can call this one a success.
Just to make something clear, we have no affiliation with Clover, but this ad has now popped up on my social media feeds a few times.
So, here is the Clover video doing the rounds on Twitter, first posted on Friday, before we pick it apart:
— Clover (@CloverWayBetter) July 3, 2020
Wow, where to start?
Let’s head to Clover’s website and the ‘Why Clover Blue’ page, dated July 4:
Everyone’s asking why on earth Clover changed the milk bottles to blue.
And everyone is doing their best to get to the bottom of it.
We have seen some really funny guesses such as…
“Have Smurfs have taken over our Milk production?”
“Has Clover started milking blue cows?”
OK, that’s enough “funny guesses”.
The page then details ways in which to enter the competition, using the hashtag #WhyCloverBlue, with “some prize hampers up for grabs”.
I reckon some prizes could also be handed out for most brutal critiques, some of which can be found in the replies to that video above:
OK, that’s a little too far. Nobody deserves the 2016 Huawei insult.
Anyway, the takedowns go on, and on, and on. I was quite enjoying that, but removing the names from each response was tedious.
Feel free to trawl through the replies if you’re after similar sentiments to those expresses above.
I searched the #WhyCloverBlue hashtag on Twitter, and it appears the company has enlisted the help of some local comedians to amplify the message.
That, or the comedians are keen to get their hands on whatever prizes are on offer. Given how tough the lockdown has been on those who make their money through live performances, we won’t have a pop at them.
There are also some influencers in on the act, and I guess that’s how they butter their bread, too.
In amongst the punts and sponsored tweets, there is also this gem – good times.
We all know these are trying times for many companies, and the marketing budget is often one of the first to be cut, but you don’t need to spend much to do better than this, Clover.
As stated earlier, we have nothing to do with this campaign, so we’ll call it as we see it.
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