[imagesource: Rob Ayton / SWNS]

That fine gentleman above is graphic designer Rob Ayton, who was one of the big winners at this year’s Mulletfest, an annual event held in Kurri Kurri, New South Wales.

Some serious partying going on in the back, and some questionable business in the front.

Kurri Kurri is a town many Australians, and most of the world, have never heard of, so I guess you have to find a way to put yourself on the map.

In the midst of a financial crisis, the town was looking at ways to generate a boost for the local economy when the idea of honouring the humble mullet was raised.

This past February was the third iteration of the festival, with people travelling from across the globe to compete in a number of different categories.

There are various junior age group prizes (0 to three years, four to seven years, eight to 13 years, and 14 to 18 years), before things get really serious.

Yes, this is real:

Just your casual, everyday mullet. Also, I’m glad the ‘Rangas’ have their own category.

The success of the festival has been credited with saving the town, and VICE recently featured this delightful look at some Ozzies who are dreaming big:

VICE follows Mullet die-hards Lynne and Cougar, as they compete in the annual competition dedicated to Australia’s favorite hair-cut. ‘The Chelly’, a normally quiet regional pub transforms into a sweaty, hairy assault on the senses for a day of madness and mullets.

For Lynne, a 59 year old mother of four, and Cougar, a cheeky young Aussie larrikin, this is the most important day of the year. To them, It’s not just a haircut- it’s a lifestyle.

Exactly. You really have to live the lifestyle, as we are fond of saying.

All hail the mighty mullet:

[source:vice]