[imagesource: NBBJ/Amazon]

You can see what the problem is, right?

That spiralling building above forms part of Amazon’s next portion of its Arlington, Virginia headquarters.

Dubbed ‘the Helix’, it’s a 350-foot, 22-storey building which takes its inspiration from helixes which occur in nature, like the double-helix of DNA and the structure of the Milky Way.

Also, and this is where the problem comes in, it’s been likened to the so-called ‘poop’ emoji.

Before we start with the ridicule, here are some basics via Sky News:

Amazon says the building – to be built at a campus in Arlington, Virginia – won’t be a typical office space, unlike the many other far more bland structures in the renderings. Instead it will be somewhere for staff to explore their own minds outside of the confines of their cubicles.

Image: NBBJ / Amazon

The structure is ringed by a green belt of trees and grass, which will bring to mind the terrain of Virginia’s Blue Ridge Mountains…

When completed, the whole HQ2 facility will contain more than two million square feet of office space, with about 65,000 square feet given to retail and other community areas.

Let’s take in a few more angles:

Looks like a great company to work for, as long as you’re not in the warehouse or delivering the packages.

Some of the reactions on social media:

The new Amazon HQ looks like a shiny poop emoji.

— Dr. Broderick Bamboozle, PhD (@DrBamboozlePhD) February 2, 2021

Apple Park, located in Cupertino, California, is a very impressive home base.

Interviewer: What was your inspiration for the new Amazon HQ?

Jeff Bezos: The poop emoji pic.twitter.com/HbpX2PHIWm

— Andrew Schiavone (@aschiavone) February 2, 2021

It looks like Silver Surfer’s poop emoji https://t.co/PAwOC03XlN

— UnitesStatesofPopehat (@Popehat) February 2, 2021

The new Amazon HQ rendering looks like a tree covered poop emoji. Change my mind. pic.twitter.com/wNBRHO6Q1O

— CescaTO (@giulio_plans) February 3, 2021

After stepping down as Amazon CEO, Jeff Bezos retreats to his Crystal City Helix. pic.twitter.com/8rjbnoZ3VP

— Will_Duffield (@Will_Duffield) February 2, 2021

That’s right, Amazon founder Jeff Bezos has announced that he will be stepping down from the CEO position.

With that in mind, I don’t reckon the company will be paying too much attention to those likening ‘the Helix’ to a curled up turd.

[source:sky]