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Apologies if what’s to follow is going to shatter your dreams of becoming Mrs South Africa.
You will have to achieve world peace and eradicate hunger via another platform.
Chandré Goosen-Joubert (pictured above) entered this year’s Mrs SA beauty pageant hoping to end up holding a bouquet of flowers with a crown on her head, but instead, she ended up at the Western Cape High Court.
At least she came out tops there, with the court ruling that she “has the right to describe the competition as slave labour”.
Goosen-Joubert is well-known on Instagram as Lady G, and has more than 100 000 followers.
Legal action was instituted by Mrs SA owner Joani Johnson, who wanted the court to order Goosen-Joubert to remove her criticism of the pageant from social media.
Johnson also sought to have an article pulled down, headlined ‘Mrs Scam Africa: How Mrs South Africa became an ugly pageant”, which details in great length why Goosen-Joubert likened the pageant to slave labour.
On the evening of March 18, Goosen-Joubert was declared Mrs Charity, as well as the public’s choice for the Mrs SA title, reports City Press.
She has since detailed how she “was treated like a slave and a fool”:
“I thought I could use Mrs SA as a platform to tell my own story and empower other women. I later realised that it was no more than a scheme to make money.”
She said she spent a total of R1.8 million on things including reaching fundraising targets, arranging functions, finding sponsors and buying products from the main sponsors.
In response, Johnson said that these claims were sour grapes and labelled Johnson “a dissatisfied loser” who made “malicious, false and defamatory” statements regarding the pageant.
Goosen-Joubert’s latest post, from Friday, quotes herself as saying ‘The HAND that rocks the cradle is the HAND that RULES the WORLD’:
View this post on Instagram
I have my own feelings about people that quote themselves on social media, but we move on.
Let’s get back to the accusations made by Goosen-Joubert against the pageant:
Goosen-Joubert told City Press that promises were made that empowerment workshops in business and life skills would be offered to participants, but “there have never been any such workshops. Throughout the competition, we only had to listen to talks about how to raise money for Mrs SA and Women4Women, and how to market their sponsors’ products on social media.”
“…It was more like an army camp where we were threatened and degraded. We [were] repeatedly warned that we would be kicked out if we did not meet the fundraising goals. We were forced to spend almost all our time raising money for Mrs SA.”
She says participants had to hold fundraising functions, spend thousands of rands on tickets for a golf day and buy tickets for a women’s breakfast.
She says she declined the title of Mrs Charity when she was presented with a contract stipulating that she had to fulfil various obligations, including attending functions, without receiving compensation.
Johnson says Mrs SA uses sponsorship and fundraisers to generate income, and is fully compliant with financial laws and regulations.
All of the above is very much the watered-down version of the information shared in the uSpiked ‘Mrs Scam Africa’ article.
Here’s a taster of that venom, before we go:
Instead of chasing little white balls, in your bikini, you are actually chasing the title of ‘Mrs. South Africa.’
By this point, you have bought into the fantasy idea that you are a finalist of Mrs South Africa! and there are one hundred of you.
To get closer to winning this pointless title, you and fellow contestants must buy “4 golf balls” for R6 000.00, and you have been sold a ‘watering hole’ that you are ‘manning’ for an additional R4 000.00 rand (not to mention catering for your own pasture, watering and corkage from the golf club) – and that R10 000 has to be deposited directly into the account of ‘Mrs South Africa’, owned by a blonde called Joani Johnson, who turned 40 in January 2021.
Mark you, your numbers have just been cut down to 75 so-called finalists, so the money being aced by this company, and sourced from contestants for the ‘crown,’ sums up to R750 000 from the golf day alone. A hole-in-one…
Deep dive down that wormhole at your own peril.
And still, the wait for world peace goes on.
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