Monday, February 17, 2025

Why Everyone Is Freaking Out Over The New ‘Super Mario’ Movie Trailer [Video]

The film won't be released until next year April, but everyone has been ferociously snacking on the teaser trailer that was just released.

[imagesource: YouTube / Illumination]

Nintendo fans have been waiting four years to see anything at all about The Super Mario Bros. Movie.

The long-awaited film won’t be released until next year April, but everyone has been ferociously snacking on the teaser trailer that was just released.

The Financial Times reported that the verdict was in on the little teaser, with everyone agreeing that “Mario, the world’s most valuable piece of entertainment intellectual property not owned by Disney, looks safe in the hands of Despicable Me creators, Illumination.”

In other words, the trailer is a masterpiece and the movie is bound to follow suit:

 The whole clip is a cavalcade of arch little triggers and expansive fan service. Not merely to convince me to watch Mario on the big screen, but to infiltrate my dealings with all the other Nintendo nuts who are waiting to do the same.

Sure enough, over the following 24 hours, the immense interpretive powers of the internet went to work on the trailer’s DNA. An ecosystem of content evolved in real time around the original trailer, and continues to do so.

The internet is picking apart the “easter eggs” in the trailer, which are hidden, fleeting or near subliminal references to the games and its characters.

Catch them if you can:

So it is not so much about the movie anymore, but also about the online community that can be built by those who participate in the run-up to its coming out.

In an age where everyone is looking for shorter bursts of entertainment (perhaps to get more varied shots of dopamine straight to the brain), a trailer on its own won’t totally cut it.

But a trailer with TikTok reaction videos, influencer analysis, fans’ opinions and a comment community is the new way to go and Super Mario seems to have hit the nail on the head.

As the writer for FT notes, “I have now consumed, via the small screen of my phone, over two combined hours of content around a Super Mario movie that may be shorter than that when it finally hits the big screen”.

[source:financialtimes]