[imagesource:wikiwand]
If you’re still wondering if it was worth it to close the foreshore for the 2023 E-Prix, rest assured that it was. According to a Nielsen Sports Study, the event brought in nearly R1 billion to the local economy.
The impact of the event was felt by hotels, restaurants, and every other business that catered to the massive influx of both foreign and local tourists, making this the largest event held in Cape Town in the last decade.
The Nielson Sports Host City evaluation looked at the impact the event had on three critical areas, namely fan attendance, economic impact, and media impact around the world.
With 53% of spectators from outside Cape Town and 69% of all fans indicating that they would advise others to visit Cape Town, the event was a marketing opportunity like no other for the city. This is made even better when considering the money these visitors dropped into our local economy.
In addition to the financial boost, the city also emphasised the ‘social value’ of promoting an event that is focussed on renewable energy. Cape Town Mayor Geordin Hill-Lewis (love this guy), said the experience ‘surpassed all expectations, and we are proud to have hosted such a prestigious event.’
The provincial government also heaped praise on the city’s efforts and says this just proves that Cape Town can host world-class events, contributing to the economy without doing harm to the environment.
If you were one of the lucky readers who won tickets in our PUMA competition, you will know that this was a day to remember. For the rest of you, there is always next time. And by the good that this has done to our city, we can be sure that the E-prix will be back.
[source:capetownetc]
