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Mojo Market in Sea Point is having a difficult time dealing with the fallout from an online video that appears to show a group of men around a table ‘cutting lines’ of a white substance.

The video has since gone viral online and threatens to damage the market’s family-friendly reputation.

Needless to say, it’s very doubtful the group were making real rails right in the middle of a busy family market, but as one eyewitness told News24, “I simply found the behaviour disturbing as the establishment is family-friendly, “.

Even if the okes were just simulating the act of cutting ‘coke’, it’s not really the proper way to behave amongst all the families enjoying their Wagyu burgers. It would of course be both uncouth and illegal to snort lines in public, and most likely it was sugar or salt, but to make things even worse, the witness saw one of the men actually snorting a line.

“No matter the substance, that behaviour is wrong because what is it teaching kids?”

While the substance in question is still unidentified, and the matter is under investigation, the owner of Mojo Market, Graeme Robinson, said there was a “zero tolerance” approach to any illegal behaviour, and he believes it was “a prank, a smear campaign, or an attempt to generate [online] engagement, using clickbait”.