[Image: Puma]
Puma kicked off its partnership with Hyrox back in June 2024, snagging the title of the official apparel and footwear partner for the fitness race juggernaut.
Now, as 2025 rolls in, the duo is flexing their muscles with a fresh collection—complete with Hyrox-branded footwear making its grand debut.
The spring 2025 lineup dropped January 17 on Puma online, serving a co-branded take on three performance running heavyweights: the Deviate Nitro 3, Deviate Nitro Elite 3, and Velocity Nitro 3, available in both men’s and women’s sizing.
And because the grip is the name of the game, all pairs feature Puma’s Pumagrip outsoles, delivering the kind of traction that says, “Bring on the course, we’ve got this.”
“Puma are one of our foundational partners, and I’m delighted that this relationship has continued to develop. We share a mutual vision and passion for the sport of fitness racing; now we are pushing the evolution of the sport with bespoke apparel and footwear that will enhance consumers training and racing experience,” Hyrox co-founder Moritz Fürste said in a statement.
“I look forward to seeing how these products will evolve in the next years with both the elite sport and mass participation consumers driving new innovation.”
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The Hyrox x Puma collection isn’t just about slick footwear—it’s bringing the heat with performance and lifestyle apparel, too.
Designed with Puma’s cutting-edge Cloudspun and Thermoadapt tech, the gear promises to keep Hyrox racers cool, dry, and ready to dominate both training sessions and race day.
For women, the lineup delivers stylish functionality with the Cloudspun Hoodie, Cloudspun Sleeveless Top, Mid Impact Bra, and Cloudspun 3-inch Short Tight. Men get their share of high-performance options too, including the Cloudspun Tank, Cloudspun Hoodie, and 2-in-1 Training Short. Whether you’re hitting the gym or the course, this collection’s got your back.
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Aside from the online release, Puma will deliver its collection with Hyrox at its events, in Puma flagship stores and at selected retailers. Keep an eye on the Puma SA website.
[Source: Footwear News]
