The iconic PUMA logo has undergone some changes since Rudolf Dassler founded the sports clothing company in 1948. Here’s a brief history.
Wherever Luis Suárez goes in the world, goals tend to follow. I guess practice makes perfect, because he has that goal celebration down to a fine art.
Selena Gomez hardly looked bothered by the news that her ex is engaged. She’s doing just fine, as you can see from her latest shoot.
The lightning-fast hedgehog has dominated the video game industry for over 25 years, and now he’s about to break new ground.
Selena Gomez has an Instagram following second to none, and that online fame also translates to peeps turning up to support her.
Yoh, it has been a long time since we dived deep into the meaning behind a Kanye Twitter rant. This truly is one for the books.
To represent her new beauty line, Rihanna chose a curly-haired Capetonian. Local is lekker, so let’s take a look at the model who landed this massive gig.
When Rudolf Dassler imagined the Suede, little did he know that his sneaker would continue to have a cultural impact 50 years later.
Hello Kitty’s latest collab with PUMA will have fans of the Japanese cat frothing for the whole outfit. Perfect last-minute Valentine’s gift? Totally.
When I hear the word ‘activewear’ I think of that viral video on YouTube, but Selena Gomez is working hard to change that. She’s doing pretty well, too.
While it’s quite apparent that Lewis Hamilton enjoys the finer things in life, he did surprise us with a few of his fashion choices. Oh, and he loves a name drop.
In case you missed it, Justin Bieber and Selena Gomez are back together and this church could be reason.
Opening its doors last month, the spectacular Zeitz MOCAA shares its name with a businessman whose love for Africa helped him turn one brand into an icon.
Hosting her show inside the Armoury in New York, Rihanna created a fashion show like nothing else the industry has ever seen before.
Usain Bolt has amassed quite a tidy nest egg over the years, but his on-track winnings account for less than one percent of his total worth.
Kylie Jenner might make the odd fashion faux pas now and again, and we won’t forget those, but this latest campaign is pretty on point.
Antoine Griezmann is one of football’s hottest properties right now, and legends don’t come much bigger than Thierry Henry. Of course the Frenchies pair well.
Ever feel like life was simpler as a baby, and wish you could transport yourself back to those days? How about donning a RompHim for old time’s sake?
We all know someone who professed, whether serious or jokingly, that they could beat Usain Bolt if they had to. The ‘Beat Bolt’ race gives you the chance to try.
Rihanna, our favourite popstar, took the reigns as she stood behind the counter at her LA pop-up shop and took customers’ orders. Of course they freaked out.
No one has more fun – and more influence – with fashion, fame and celebrity seduction than Rihanna. The Barbados-born singer’s critically lauded fashion line, FENTY x PUMA, has allowed Rihanna to retain her title as one of the biggest popstars on the planet – and she has just released a teaser for the collaboration’s […]
Remember last year when Kanye West raged at Kylie Jenner on a Keeping Up With The Kardashians episode over her signing with PUMA? Even though he did finally support her, she obvious didn’t give two ticks about changing her mind because the reality show star is at it once again. After the release of this […]
One of the foremost ballet companies in the world, when New York City Ballet (NYCB) makes a move, the rest of the industry watches with a careful eye. So when they decided to team up with PUMA last year, a brand that is renowned for fusing performance with culture and fashion, many were taken aback, […]
Gone are the days when fitness classes resembled a workout video from the 1980s, and Capetonians look to be leading the way. These look like a good time.
PUMA’s latest campaign involves empowering women, and they have chosen Cara Delevingne to be the one to represent – black marker and all.
More and more people are trading in their heels for a pair of sneakers – but what does this mean? Welcome to the era of ‘athleisure’.
With subtle shades of pink and delicate floral patterns, Caroll Lynn’s seriously funky designs have landed her the collaboration of a lifetime.
There was a time when Naomi Campbell was the world’s most powerful supermodel, but of late she has been a little quiet. Not for too long though.
The Olympics are almost here and everyone is after gold – although you don’t need years of training to kit yourself out in first place.
New York City Ballet Company is one of the most prestigious in the world – so when they make a commitment, you take notice.