Advertising is everywhere these days. You don’t even realise how many ads you see in a day, but it can be around 4,000 if you get out enough, or spend enough time on the web. Some companies, however, have built such a name for themselves and developed such a following that they don’t need to advertise.
The latest Marmite advert depicts “Marmite welfare officers” doing the rounds and collecting jars of Marmite that have been abandoned or neglected – and animal welfare advocates are throwing a collective tantrum over it.
News broke this morning of the largest corporate advertising merger in the history of the industry, bringing giants Omnicom and Publicis under the same roof. But Omnicom counts Pepsi as one of its biggest clients, while Publicis does work for Coca-Cola. That’s the greatest brand war of modern times, right there, in the same house. So, how do they overcome this problem?
The latest addition to the royal family has captured the attention of the world. The media have been keeping a close watch on the Duke and Duchess of Cambridge and their new baby boy. It’s no wonder that this worldwide attention has resulted in companies wanting to cash in. They’ve been producing merchandise like royal […]
Ernst & Young recently embarked on a massively expensive rebranding project. They’ve changed their logo, name, and company colours. In case you hadn’t heard, they’re now called ‘EY’. Delightful. Here’s their new corporate logo. Except that they apparently failed to hit up Google for the phrase “EY” at any point in the rebranding process. If […]
Sometimes you have to take a risk to get to where you want to be. We have put together five examples that show how some brands took one courageous leap and found themselves catapulted into the history books. Introducing the top five “shrewdest, smartest maneuvers you’ve ever seen in business.”
In light of spreading their “Share Happiness” message, Coca-Cola has come up with another amazing campaign concept. Take a look at their latest “Sharing Can.”
In March of this year the super-brand decided to go one step further than just making people smile in their “Open Happiness” campaign. How you ask? Oh, just by creating a bit of world peace with a fizzy drink, that’s all. Click through to watch how.
Ayanda-Allie Payne, eNCA News anchor challenges Brand SA CEO, Miller Matola in light of the recent headlines that have placed South Africa in a bad light. Payne and Matola discuss issues ranging from the Oscar Pistorius trial to the brutal death of Mido Macia at the hands of the police, and the Marikana massacre. Payne […]
In a move that is bound to be labelled misogynistic by some, Axe has created an inflatable arm and chest that smells like the Axe fragrance. Called the morning-after pillow, it is designed for guys who aren’t too keen on cuddling with their lady friends the morning after a night spent together.
Wieden + Kennedy, the ad agency that looks after the Old Spice, has come up with a novel way to find the brand’s next social media strategist. They have setup a list of interesting social media challenges that must be completed by November 5th.
The Liqui-Fruit Girl. It’s something of an unofficial tradition in South African pop culture. And every ten years or so, South Africa is treated to a revamp of an custom dating back to a time before most of us were sentient, or even alive. We’ve documented the dawn and progression of the Liqui-Fruit girl as an advertising […]
Who remembers the ‘Desert Oasis Fantasy Girl’ they featured? Remember the one about a girl waiting for a bus somewhere far away from the city. Hot..
Over the course of the next ten days we’ll be bringing you a short history of a uniquely South African advertising phenomenon: Liqui-Fruit television ads. Perched high up in the fondly-curated South African Television Advertising Hall of Fame, the Liqui-Fruit ads are up there with greatest hits like the scottish Lunch Bar, and the “Ja […]
Over the course of the next ten days we’ll be bringing you a short history of a uniquely South African advertising phenomenon: Liqui-Fruit television ads. Perched high up in the fondly-curated South African Television Advertising Hall of Fame, the Liqui-Fruit ads are up there with greatest hits like the scottish Lunch Bar, and the “Ja […]
International brand consultancy Interbrand released its rankings of the world’s biggest brands yesterday, and there are some interesting shifts to take note of. We’ve already reported on Google being ranked higher than Microsoft, but where do our other favourite brands fall in the world’s top ten?
Social media has become an important part of many people’s daily lives, and it has also changed the way most marketing campaigns run. On top of this, it’s become an essential marketing tool for modern athletes.
Skype have just introduced a new ‘feature’ called Conversation Ads, which displays advertisements during audio calls. Which sucks. To nobody’s surprise they’re trying to spin the feature as somehow good for users – apparently the ads “could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences.”
2oceansvibe Radio recently launched our Melrose Arch Studio to much fanfare in Johannesburg. The launch of the studio was our way of answering the desperate cries of our many thousands of Johannesburg listeners who, since being liberated from Morkels ads, “hump days” and “no repeat workday” radio were craving a stronger taste of the Vibe. […]
Fancy seeing some creative design and innovation with a PUMA twist to it? Then you should go and have a wonder around the new PUMA Canal Walk store that’s just re-opened. After undergoing a remodel in line with PUMA International’s new Retail 2.0 store design, the new store is absolutely mind-blowing. After launching in early […]
Branding! It’s good for you. Jump Studios, a London-based architecture firm, recently finished up the interior on a submarine for Guinness’ deep-sea bar, which plunged to the depths of the Baltic on its maiden voyage. The sub was commissioned to celebrate Guinness’ 250th anniversary. Take a look at the thing after the jump.
Yesterday, 2oceansvibe enlisted the brave men of Butlers in a diplomatic and humanitarian mission: the delivery of hot pizza to the stricken crew and salvage officers of the Eihatsu Maru trawler, currently beached on Clifton 1st. The captain’s dog got a bone. In case you haven’t caught the video and pictures of the successful mission […]
Sergey Brin, the Google co-founder everybody keeps forgetting about except when he talks about stuff like this, has pointed to a handful of “threats to internet freedom” – Facebook, Apple, the entertainment industry, and governments that censor their citizens. By which I guess he means threats to Google.
A recent study by South African student magazine, Student Village and the Department of Marketing and Retail Management at UNISA has shed some light on the consumer habits of South Africa’s 850 000 university, technikon- and college-going students. The skinny on South Africa’s student spending, after the jump!
Microsoft wants you to notice them too – which is why they’ve rolled out a Ford Mustang fitted with Kinect sensors, two Windows 8 tablets, projection screens, and a couple of other neat toys as a proof-of concept to inspire developers to build applications and automotive technologies with Microsoft in mind.
Man, it must be nice having the second-highest GDP per capita in the world, like Qatar does. That way you can afford to kit out your police force with an entire fleet of deeply sexy Porsche and VW vehicles, which you can send out on parades whenever you feel like it. Like in this insane video.
Iconic amplifier company Marshall has expanded into selling people drums and headphones over the past couple of years – and now they’ve announced a mini-fridge that looks like an amp on the outside, but has an inside made to hold dozens of cold beverages. Shut up and take my money.
NASA officials have announced that the first launch of a commercially built space capsule to the International Space Station is scheduled for the end of April. California-based Space Exploration Technologies (SpaceX) are the dudes responsible for the capsule in question, the unmanned Dragon spacecraft.
Well this is new, and sort of neat. For the new V40, Volvo is introducing the world’s first pedestrian airbag system, designed to reduce the severity of pedestrian injuries in a car-pedestrian collision. Alternatively it could double as a sweet new inflatable mattress on the hood of your car.
A new website, called Dollar Shave Club, just launched. What are they all about? Look, I can tell you – or you can watch this video. The level of awesomeness you are about to experience knows no boundaries. Check it out inside.