Latest demographic stats from Nielsen survey of 2oceansvibe's readers (current readership is 55,000 unique readers a month) - July 2010

56% access 2OV from work

40% from home

94% use ADSL/WI-FI or 3G (ie hi-speed)

74% have a degree/diploma/professional qualification

70% earn over 20,000 a month

41% earn over R40,000

25% from Joburg/Pretoria

60% Cape Town / Western Cape

60% Male

20% aged 16-24

46% aged 25-34

24% aged 35-50

10% over 50

60% readers are either business owners, professionals, or in a management position.

45% single

48% own their own home

75% live in a house

57% have bought media (DVD/music) over the internet

69% bought tickets/live shows/events over the internet

79% have either an iPod or MP3 player

Overall score = LSM 12-14