Thousands of businesses use platforms like Facebook – and the more thumbs up they get, the better. Unfortunately, many of these “likes” are not real likes.
Paying for fake likes on Facebook will give you notoriously poor returns, but even using legitimate means to generate likes through Facebook advertising will now result in failure. This is according to Derek Muller, who has 131 000 likes on his Facebook page. Muller now longs for the days when he had only a couple of thousand page likes.