Only the best PR spin can help this marketing blunder
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After seeing a Sunday Times signboard saying something about the “All-nighter singles evening” at The Bay hotel, I darted for the nearest shop. The headline in the paper “Wanted: girl’s for all-nighter” was following up on a story I wrote about the 'Organised Gang Bang at the Bay Hotel'.

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The Sunday Times article went on to say that I wrote my article on The Bay because (according to Village and Life Chairman, Maree Brink) I was jealous for not being invited.

[pause for effect]

Well, we certainly ARE amused! Don’t be angry because your marketing team COMPLETELY AND UTTERLY ballsed up – which was the theme of my article. It’s called constructive criticism, my love. Jealousy is a few light years away. Read it again I find me the smallest trace that says that I would wish to spend an evening in a Camps Bay bordello amongst thirty desperate, aroused (a dangerous combination) 40-year-olds chasing after 30 very genuine women. It's also INCREDIBLY HILARIOUS to read that the Sunday Times have found out that the 60 single people have to fit into 30 rooms! If that's not an organised orgy, I don't know what is! Can you guys dig yourselves any deeper into this hole? What are you going to do next? The funniest thing you could do from here, is cancel the party!

Commenting on my quote “alcohol-induced sex orgy”, it was mentioned that Brink doesn’t even drink. It’s nice to know that you can partake in a sex orgy without being pissed, but I was talking about the general theme of the party/orgy.

I can just see the morning-after breakfast in Tides Restaurant. You’ll find mutterings of “Jesus, it really DID turn into bordello-style alcohol indused sex orgy”. If there ever was a time for newspaper reporters to fuel up the road crew and camp outside the entrance for shots of the red-faced participants departing in the morning – this is it. If only the cameras could capture the stench of sex in the air. Sunday Times, South Africa - if not The World, EXPECTS YOU to follow up.

Sunday Times, 3 July, at a news café near you.

Seth Rotherham
Editor
2oceansvibe.com
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