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Seth Rotherham
  • HOW THE MEDIA WILL PROFIT FROM MICHAEL JACKSON’S DEATH

    26 Jun 2009 by Seth Rotherham in Business, Media, Michael Jackson

    It is interesting to note that American Law dictates that the descendents and controllers of deceased estates cannot sue for libel. So take into account the amount of borderline sensational stories were always waiting to be told about Michael Jackson, but were held back through fear of legal and financial damage..

    And go!

     

    Michael-Jackson-michael-jackson-41269 1024 768

     

    This was nicely covered by Gawker:

     

    Now that Michael Jackson’s passed away and the mad scramble to cover the breaking story has settled down a bit, the media can now turn its focus toward more important matters—How to profit from Jackson’s demise.

    The untimely death of someone like Jackson, a once in a generation worldwide superstar, is one of the few things that can possibly breathe new life into the balance sheets of a slowly dying tabloid media industry. Remember, not only was Michael Jackson a star of Elvis proportions, but he was an insanely weird star of Elvis proportions, perhaps the weirdest star the world has ever known (Even weirder than Elvis himself!) or will ever know, with a long personal history filled with scandal.

    Here’s something key to remember on this—In the United States of America, the dead cannot be libeled. Only living individuals can sue for libel.

    Now just imagine how many sensational Michael Jackson stories are out there waiting to be told that were never told before out of fear of being driven into financial ruin with libel lawsuits tied up for years in the American court system. Surely there will be people looking to sell their stories now, and surely there will be tabloid magazines that will scrape up whatever cash they can muster to buy these stories, even the most marginal, and slap them on their front pages under provocative headlines. They will sell by the millions, even in a down economy, because Western society has an insatiable appetite for celebrity scandal. It makes us feel better about our own wretched lives when the curtain is pulled back on those in the spotlight to reveal souls that are just as dark and tormented as our own, if not more.

    But it won’t just stop there.

    In the days, weeks and months to come we’ll be bombarded with more Michael Jackson television specials, print media special issues, commemorative products, re-releases of albums, etc. than most of us can stand. And then of course the more traditional media will recycle some of the stories dug up by the aforementioned tabloids and their reporting of those stories will bring in viewers and sell copies of newspapers/magazines. What you’ve seen just in the last 12 hours or so, what with the release of Jackson’s death photo and the second by second movements of his corpse being reported on live television, is only scratching the surface.

     

    Wow. This is going to be big.

    It’s going to be so tiring.

    Saw a guy on TV now, wearing a professionally printed T-shirt ALREADY saying “In Loving Memory of Michael Jackson,” with a pic of the King of Pop on the front.

    Radical.

    • ← £300 MILLION LIABILITY FOR JACKSON CONCERT TOUR PROMOTERS, AEG LIVE
    • TEXTS FROM LAST NIGHT →
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