It launched in June (there are only three videos so far).
Here is what they are all about:
“dumbdumb is a comedy enterprise led by Jason Bateman and Will Arnett. Using Jason and Will’s well-known comedic tone and sensibility, dumbdumb creates and produces brand-inspired entertainment content that reaches audiences across all forms of social, digital and traditional media. Our goal is to enhance traditional marketing and advertising activities, and ultimately revolutionize the way advertisers connect with their audiences. With the backing and distribution expertise of Ben Silverman’s Digital Entertainment Studio, Electus, and Barry Diller’s IAC/Interactive Corp, dumbdumb is a valuable strategic and creative resource for brands looking to harness the power of entertainment and humor.”
Click here to watch the other videos.
Thoughts?
[thanks ian]
