I saw this on the toilet door in Hudsons on Kloof.
Don’t know what it’s about, but they’ve got free mojitos for everyone!
Surely the Bacardi or Cuervo or Olmeca* tequila brand managers should get hold of the organisers, so they can “own” the mojitos?
Oooh, yeah… It could be a hugely successful “activation.”
Makes me so hot.
Imagine the level of direct brand engagement?
Mmmmm. So good.
So many photos and tweets.
Your brand will be dry-humping all “mobile social media platforms” for four hours.
Opinion leaders.
Decision makers.
Status updates.
Viral halo effects ‘n shit.
* Or maybe Patron should get involved. Are they still in South Africa? Did they get much “penetration?”
