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Seth Rotherham
  • The Wimpy Ad That Has Everybody Talking

    12 Jan 2012 by Jasmine Stone in Vibe
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    Wimpy is a South African staple – and considered almost compulsory if you’re on a road trip. Did you know that they have braille menus in all of their restaurants? I didn’t either. They released a video in December last year to promote this fact, baking buns using sesame seeds as braille lettering. This video has blown up in a big way.

    Using the sesame seeds on the top of the bun to write messages, Wimpy made burgers for several blind people at 3 of the biggest centres for the blind around South Africa. The words spelt out things like “100% pure beef burger, made for you,” but the actual joy in this video is watching the reactions of the recipients. It’s incredibly heart-warming.

    The video has gone huge across the various social networks, achieving exactly what it set out to do – promote Wimpy’s braille menu. Marketing success. Pay attention, other companies – this is how you do it right.

    The tragic irony of it all is that none of the burger recipients will be able to see the video.

    [Source: YouTube]

     

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