2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • RIM Says Delay In Launch Of New BlackBerrys Until Next Year Is Good Idea

    10 Jul 2012 by Jasmine Stone in Advertising, Business, Marketing
    Related Posts
    • Movie About BlackBerry Tracks How The Device Was All Over And Then Suddenly Nowhere [Trailer]
    • Say Goodbye To Whatsapp On BlackBerry And Nokia
    • Can’t Afford A Smartphone? Here’s A Blackberry Z3 And Z10 For Under R1,800
    • SA’s Top Selling Smartphone Is Not What You Think It Is
    • Here Is A Fresh Breakdown Of Mobile Operating Systems Market Share In South Africa

    RIM’s new marketing chief, Frank Boulben, said on Monday that delaying the launch of the new generation of BlackBerrys and BlackBerry software until next year will give retailers more time to focus on the revamped smartphones once they hit store shelves.

    Maybe, deep down, he also hopes that people won’t like the next generation iPhone, and updates to Android like Google Now.

    Boulben believes that the launch delay from late 2012 to early 2013 – after the crucial Christmas shopping season – would not be a death blow to RIM.

    Boulben told Reuters:

    The short delay is not detrimental if the quality is there when we launch early next year. We will have much more attention and focus and ability to leverage our carriers.

    RIM has literally hemorrhaged market share to the iPhone, and devices using Google’s Android software for quite a while, but is keeping an upbeat attitude about how this is all going for the company.

    CEO Thorsten Heins even made a radio appearance where he said there was “nothing wrong” with the company.

    Heins also published an opinion piece in The Globe and Mail newspaper in which he said the new BlackBerrys and software, which the company insists will be better than anything now on the market, would “empower people as never before.”

    We do not believe RIM is a company at the end. RIM is a company at the beginning of a transition that we expect will once again change the way people communicate.

    Apps for BlackBerry are the future, he continued.

    RIM, whose BlackBerry devices were long the must-have gadgets for lawyers, politicians and the business community, had been without a chief marketing officer for over a year until Boulben joined a month ago.

    Reuters summed up RIM’s troubling last 12 months:

    …the Canadian company [has] muddled from one crisis to another, including a days-long global service outage and the cool reception afforded to its Playbook tablet. The computer, launched in April 2011, lacked in-built email until February this year.

    Last month the company reported a steep loss and announced deep job cuts, as well as the delay in the launch of its BlackBerry 10 devices, which start from scratch in terms of software code and integration with RIM’s secure net work.

    Boulben said RIM would use social networking channels to show the capabilities of BlackBerry 10 and let its millions of still-loyal users spread the word.

    “The most natural thing to do from a marketing standpoint is to put that experience in the hands of our fans and let them do the marketing job, so to speak,” he said.

    He said he plans to craft a more unified message for RIM, acknowledging that the company had previously suffered brand fragmentation and a lack of cohesion in how it told its story in different countries.

    Good luck with that strategy, Boulben.

    [Source: Reuters]

    • ← PUMA Chats To Former F1 World Champion Michael Schumacher
    • 2ov TV Launches Video Production Arm →
    • Tweet
    • Tags:
    • blackberry

    Latest News

    • Seventeen Antonij Rupert Wines Feature In New Tim Atkin’s 2023 Special Report

      [imagesource:facebook/anthonijrupertwyne] Master of Wine, Tim Atkin, has just released ...

    • New Research Shows That Stress Is Behind South Africa’s Richest High Schoolers’ Increased Vaping

      [imagesource:pexels] We've all seen the worrying amount of high schoolers waltzing by i...

    • Take A Look Inside The World’s Largest Ever Movie Screen [Video]

      [imagesource:x/spherelasvegas] We've previously marvelled over the new mind-boggling 'f...

    • The First Female Crash Test Dummy Is Helping Prevent Accident Risks For Women

      [imagesource:freepik] In the realm of automotive safety testing, a pioneering breakthro...

    • Thrilling Trailer For The Hunger Games Prequel Drops – The Ballad Of Songbirds & Snakes

      [imagesource:x/hungergames] After taking the world by storm and making Jennifer Lawrenc...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo