In Apple’s latest ad promoting its virtual assistant, it called on legendary film director Martin Scorsese. Shot in the back of cab driving through New York city, Scorsese uses Siri to help him with a handful of simple tasks.

Scorsese, a 20-time Oscar winner, uses Siri to reschedule his appointments, check his traffic route and track down a friend.

As several other sites have speculated, Scorsese is probably a fan of Apple because there’s no way he’d be doing product endorsements for the money.

[Source: YouTube]