The latest Internet craze involves you holding your beloved pet up to your face, getting it to dip its head back at you, and taking a photo.

The Internet has been bombarded by photos of people using their cats and dogs as beards… If you let your feline friends chin cover half of your face, you get yourself the fury scruff you have always wanted.

The meme has swamped Instagram, Tumblr and Twitter supplying us with some hilarious entertainment in the process. Take a look at some of these fantastic shots that people have uploaded.

If you aren’t a big cat fan – or you only have dogs, they work just as well, give it a bash. 😉

[Source: Today]