2oceansvibe News | South African and international news

Sponsored by RSAWeb rss
2ov Radio
  • Home
  • About
    • Terms and Conditions
    • Seth Rotherham
  • du Cap Collection
  • Café du Cap
  • Cabine du Cap
  • Media Packs / Advertising
  • Contact
    • Contact
    • Anonymous Tips
    • Twitter
    • Facebook
Seth Rotherham
  • Coca-Cola Is No Longer The Most Valuable Brand In The World

    01 Oct 2013 by Jasmine Stone in Apple, Brands, Business
    Related Posts
    • Theta Noir - The Cult That Worships Super-Intelligent AI
    • There's A Stroke Of Genius In Apple's 'New' iPhone 14 And iPhone 14 Plus
    • The Verdict Is In: Younger Generations Way Prefer IPhones Over Android Phones
    • Monday Morning Spice
    • You Have To See Apple's Short Film About Data Privacy Starring 'Ted Lasso' Actor [Video]

    How the mighty have fallen. Coca-Cola, for so long the unassailable icon of global capitalism, is no longer the most powerful brand in the world. In fact, it has fallen to third place. Although, the newly-crowned king of brand awareness isn’t exactly surprising.

    Yep, it’s Steve Jobs Apple.

    That’s according to The Best Global Brand Report, which has been published every year since 2000 by Interbrand, owned by Omnicom.

    This is the first time since the inception of the report that Coke hasn’t clinched the top spot.

    The 2013 report kicks off like this: “Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.”

    The report estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report. The value of the Coca-Cola brand also rose, by 2 percent to $79.2 billion, but that was not sufficient to give Coca-Cola a 14th year as Interbrand’s most valuable brand.

    And number 2? Well that’s Google, silly.

    [Source : New York Times]

    • ← Climate Change Caused By Humans: Let’s Have That Chat [AUDIO]
    • Twitter Founder Explains How To Get Rich Online →
    • Tweet
    • Tags:
    • Apple
    • coca-cola
    • coke

    Latest News

    • ‘Convicted Murderer’ George Barkhuizen Released After Overturned Conviction

      [imagesource:twitter/news24] The man once dubbed a "psychopath" and "wife-killer" by Pa...

    • Police Release Scary Video Of Nashville Shooter Stalking School Hallways [Video]

      [imagesource:libertyuni] There is not a weekly news cycle that does not include a mass ...

    • Another Peculiar Japanese Business Helps Battered People Disappear Without A Trace [Video]

      [imagesource:guidable/canva] In 2021, around 80 000 people were reported missing in Jap...

    • That Video Of Harry Styles And Emily Ratajkowski’s Kissing Is Kinda Gross [Videos]

      [imagesource:thedailymail] Harry Styles has moved on from Olivia Wilde and all the dram...

    • The ‘Boring’ Tattoo’s That Tattoo Artists Hate To Do

      [imagesource:instagram/satc] The Johannesburg leg of the South African Tattoo Conventio...


    • 2oceansvibe Partners

    • CONTACT US
    • GOT A HOT STORY?
    • 2oceansvibe Radio
    • 2oceansvibe Media
    • Media Pack
    • Seth Rotherham
    • Café du Cap
    • Cabine du Cap
    • Cape Town City Accommodation
    • Terms & Conditions
    • Business
    • Media
    • Entertainment
    • Tech/Sci
    • World
    • Travel
    • Lifestyle
    • Sport
    • Politics
  • Follow

    2oceansvibe.com is part of the 2oceansVibe Media Group

    DMMA Logo