While some are still skeptical about the effectiveness of e-cigarettes in satisfying nicotine cravings, as a new study has proved them to be a more effective deterrent.
According to the study, 57% the adults who used a product to help them quit smoking in the past 12 months chose e-cigarettes, compared with 39% who used a prescription drug like Chantix and 39% who used other over-the-counter methods including nicotine gum and patches.
“The fact that there isn’t industry-wide, definitive proof that e-cigs help all smokers quit for good may be irrelevant to smokers,” reads Kantar Media’s summary of the findings.
Additionally, e-cigarette users are 35% more likely than all adults to say they feel much better and their current health has improved from when smoking, according to the study.
Read the full story on TIME.
