This Is What Google’s New Logo Could Have Looked Like

You must be daft, or just completely unaware of anything around you, if you haven’t seen the new logo design that Google implemented across all its sites on Tuesday.

What is merely another step in the evolution of Google’s logo design – and certainly not the last – has people struggling to appreciate the beautifully slick option that was chosen.

If you pop on to the Google Design blog, their latest post is a comprehensive break down of the logo’s design process. Step-by-step, the post explains every element, from typeface to colour choice and what’s up with the dots.

There’s also a pic that reveals the other logo design choices the company had to choose from – and some of them are very abstract.

Personally, I’m down with the changes – just really not amped on their browser tab icon. Yup, it sucks, hey?

[source: thenextweb]

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