Trends, hey? They’re already tiring to follow as an adult; I couldn’t even imagine being a teen in today’s fast-paced technology-driven world. But it seems that the kids of today are steering away from unnecessary admin in an effort to keep time and effort for the more important aspects of life.
And I can totally get it. I hate going shopping for jeans. I think it is that biggest waste of time (although I do love a good pair of jeans).
So it seems that kids feel the same and are opting for yoga pants over the jean pant.
As we saw ‘casualization’ continue even further, the customer basically told us that they had enough denim until something really unique and innovative came along. We really saw the denim industry and denim retailers basically turn their nose up on the customer and say, ‘We don’t care what you really want, we’re going to tell you what you want.’
The two products were compared on a graph to show the drastic increase and decrease in sales of yoga pants and jeans, respectively.
So have you got the next best idea of a new kind of pair of jeans? You could make millions if you get it right.
[source: businessinsider]
