Sunday, June 29, 2025

November 20, 2015

The Most Shocking Print Advertising Of The 20th Century [Images]

The 20th century was a different time, although when you look back at some of the print advertising that went on you can't help but shake your head.

Advertising can be a real game of hit and miss, one of those tightropes you walk when trying to figure out how best to represent your brand. Hit the nail on the head and many years later people will still talk about your advert, but miss the mark and the same is true.

The Guardian has put together a list of the most ‘racist, sexist, crude and rude’ advertising from the 20th century, drawing inspiration from Charles Saatchi’s book Beyond Belief. Let’s dive right in and take a look…

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Thank goodness we have moved beyond advertising that relies so heavily on gender stereotyping right?

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Oh, err, never mind then.

You can see more of the 20th century’s worst print advertising gaffes HERE.

[source:guardian]