When will you guys learn?
You know how big companies have sexual assault courses where everyone has to sit down and listen to someone explain how touching others can be inappropriate? Well……they need something like that in the marketing departments regarding the world of evolving media ethics.
Sure, it’ll be a bore, but it will keep companies like Calvin Klein out of hot water.
The company did something silly and invited Instagram users to “take a peek” up 23-year-old model Klara Kristin’s skit. I mean, it’s no secret that Calvin Klein uses sex to sell their denim creations and branded underwear, but this? It’s a different kind of sex.
Commenters were on fire:
“This is literally advertising up skirt shots,” read one representative Instagram comment. “Way to perpetuate rape culture @CalvinKlein, do you have any women in your ad department at all or do you just think they’re there for decoration?”
“WTF??? This is so disturbing on so many levels, the biggest one is that she looks 12!” read another.
The rest of the “Erotica” campaign is just as risqué, but none of the photographs evoke the similar peadophilic incitement.
[source: mashable]
