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Seth Rotherham
  • Proof That Terrorism And Disruption Is Affecting Fashion [Video]

    01 Aug 2016 by Jasmine Stone in Fashion, Video
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    Hello Cape Town dwellers, I am here to give you the latest street style fashion – straight from the New York frying pan into your daily dish.

    I’m Christy Linder, South African born and internationally exported.

    This month I have made my way over the cobbled streets of Milan, Paris, and Berlin seeking out European summer trends. However, I have to say Cape Town is where it is happening – our mother turf is churning out some of the hottest fashion influencers and diverse street style I’ve seen.

    Amongst all the micro trends, every season we search for those macro trends that are influenced by business, economic, and cultural environments.

    If you think fashion just happens, it doesn’t. It is a collective mindset where millions of people around the world start cognising over the same thought process, ideas, and impressions, which gains momentum and thus becomes a trend.

    Predominantly, trends are predestined and forecast based on our surroundings. For instance, in an economic downturn, fashion will reflect consumer attitudes with instinctive symmetry. Tones will take on darker colours and longer hemlines, drawing to more earthy fabrics and back to the ideology of minimalism.

    In today’s case, with terrorism, disruptions, migrants, and fear in the western world, fashion takes on a counteractive trend in the form of escapism. Rather than negativity we see humour, fun, colour, personality and bold dandyism in design.

    Take a peek at what people have been strutting on the pavements during this edition of ‘Personality Fashion’,  the main theme being colour – uplifting and optimistic.

    Check out more from me on my blog, The Bacon.

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