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Seth Rotherham
  • How The Mighty Have Fallen – A Newcomer Now Dominates The Second-Hand Car Industry

    30 Aug 2016 by Jasmine Stone in Business, Cars, gumtree, MINI, Partners, South Africa
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    • How To Sell Your Car For What It's Really Worth

    As much as some of those fantastic 90s car ads try and tell us a vehicle is for life, at some point in our lives we’re either going to be buying or selling.

    A few names spring to mind for both, those that we assume are the go-to source when looking to scoop a great deal.

    Maybe it’s AutoTrader, or maybe it’s Cars.co.za – given that both have been around for the best part of 18 years, you’d be forgiven for thinking they rule the roost.

    Sorry to burst your bubble though, because it’s actually Gumtree that’s taking top spot. Take a look for yourself:

    guminfograph

    Your eyes aren’t what they once were and neither are mine, so here’s those key insights blown up so we can see what’s cracking:

    guminfograph2

    There are a number of reasons for this, most obviously that there’s the largest amount of car ads placed, and largest amount of unique visits per month.

    Some digging reveals a number of brilliant features though – look at this for someone considering buying a MINI, for example:

    guminfograph3

    Nifty, hey?

    Of course we always say those looking for a MINI should drop Seth a line and score a discount, but you’ll find just about every manufacturer and model up for sale on Gumtree.

    Not bad for someone who has ‘only’ been in the game for 11 years.  I guess the challenge has been laid down, and some of the competition has definitely stalled.

    • ← It’s Happening – The Big 5…
    • This Is Why You’re Seeing A Lot Of Men Posting Selfies With The ‘OK’ Hand Gesture →
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