Seth Rogen got very real during his time with Ellen the other day.

Although he was there to talk about Sausage Party, Seth got down and dirty with a sales pitch. He was trying to raise money for his charity, Hilarity for Charity, which raises awareness of Alzheimer’s disease and provides grants for those who can’t afford in-home care.

Seth’s task was to sell Vaseline and, as he wasn’t shown the product, got a slew of laughs from the audience.

Talk about product placement, hey?

But did Ellen bite during the “Pitch Please” segment? You’ll just have to find out yourself:

[source:time]