Friday, July 25, 2025

August 10, 2017

Cape Town Hipsters Get The Catchphrase They’ve Been Waiting For

Everyone loves to poke fun at hipsters and Millenials, but perhaps they're about to fight back with a new catchphrase that has many layers.

[imagesource:here]

Look Cape Town hipsters, you can’t have it all.

You want a house? Fine, but go ahead and forget all that fancy avo on toast you keep gorging on. That’s according to Australian millionaire Tim Gurner – more HERE.

Oh, and you can forget about that wonderful avo art too (HERE) – grow up.

Finally, though, avo lovers have something to rally around – and it all comes from this tweet:

That’s Google Ventures partner Ken Norton, by the way. Things are less funny when you have to explain them but here it goes, via TIME:

“Hold my avocado” is a riff on two things. First, it takes advantage of the “hold my beer” dialogue construction that’s become an internet joke to represent how politicians, brands, or other entities play a race-to-the-bottom game of putting their feet in their mouths…

But the thing that makes this catchphrase relevant is the canny swap-in of “avocado” for beer. We live in the era of peak avocado consumption. The proliferation of all things avocado-related, from overpriced toast to fancy pizza to elaborate art, has become shorthand for the trends and priorities that millennials, in particular, embody.

Millenial bashing and hipster bashing, what a rush.

Norton’s tweet is nearing the 70 000 retweet mark, which is pretty impressive, and people are taking notice:

I guess here’s the crux of the matter – “hold my avocado” is a quick way to sum up the Millennial experience: seeking luxury wellness, but potentially derailed by sociopolitical developments.

I guess only one question remains … how long until we see avocado-infused craft beer / craft gin?

[source:time]