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Seth Rotherham
  • It Seems Like H&M Has A Bit Of A Body-Shaming Problem

    01 Dec 2017 by Sloane Hunter in Fashion, Lifestyle, Shops & Retail, South Africa, Vibe
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    Perhaps you, like many others, have taken a liking to shopping at H&M.

    I mean, it stocks cool (debatable) staples that are relatively affordable, and every now and then offers something a little different.

    Daring, even.

    The Swedish retailer made its way to South Africa in 2015 and, while welcomed by many with open arms, has faced a few challenges along the way.

    A while ago it sent out a racist tweet, and now it seems it has a sizing problem.

    Jessica Everson, a 30-year-old creative from Johannesburg, took to Facebook to express her dismay after trying on a size 16 skirt, reports Good Things Guy.

    Including a photo to illustrate her dismay, Everson pointed out the varying size discrepancy, while also unpacking how that could affect children who were shopping at the retailer.

    And the pic:

    Eish, we’ve all been there.

    So when exactly is H&M going to learn? I only ask because this isn’t the first time H&M has been accused of body shaming:

    Earlier this year, a Londoner brought the issue to a Facebook group called Free to Be OK With Me, a body-positive community that aims to hold clothing companies accountable on inclusivity matters.

    Sharing a photo of two pairs of size 16 skinny jeans — one from H&M, the other from Primark — Samantha Bell wrote, “I know I’m not the first person to raise this, but holy s***, H&M need to do something about their sizing. This is a size 16 from H&M (blue) vs a size 16 from Primark (black).”

    Bell added, “So, I measured the difference. 14cm/5.5inches. FOURTEEN CM! FFS. And yes, they’re both the same style (skinny fit).”

    H&M did, however, reply to Everson’s query, although I wouldn’t advise anyone looking for tips on how to deal with social media engagements of this kind to follow the same route:

    Poor form, H&M. Please up your game.

    [source:goodthingsguys]

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