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Seth Rotherham
  • What Exactly Does ‘Cold-Pressed’ Even Mean?

    16 Oct 2018 by Carrie in Health, Lifestyle, Partners, Sir Fruit
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    Whether you’re a hardcore health fiend or just a regular lover of juice, you’ve probably heard the words ‘cold-pressed’ being thrown around a lot.

    If you haven’t, welcome to 2018. It seems to be one of those buzzwords going around at the moment. Listen carefully next time you exit a yoga class – no promises, but it’s classic hallway talk.

    Consider this a lesson, so that you can chime in next time and sound like something of a health expert. Also, now you’ll also know why you’re forking out so much for olive oil.

    Basically, gone are the days of sugary soft and fruit drinks – people are taking their health and their juice seriously. This is where cold-pressing comes in. Drinking a cold-pressed juice is an easy way to make sure that you’re getting enough fruit and vegetables in your diet, and this has a lot to do with how it’s made.

    Here’s Puregreen:

    Cold pressed juice is made with a special juicer that uses a hydraulic press and slow pulverizer to juice the fruits and veggies. This kind of juicer isn’t the one you’d find at your local bodega or in your kitchen. That juicer, the kind you’re more familiar with, is called a centrifugal juicer.

    A centrifugal juicer uses fast spinning blades to extract the juice from fruit and veggies. The speed at which the blades move generates heat, which in turn breaks down the important enzymes and nutrients in the fruit.

    Cold-pressed juice, on the other hand, protects and preserves the nutrients of the fruits and vegetables because no heat is generated in the cold-pressing process.

    This means that you get 100% of the vitamins, minerals, enzymes, and nutrients when you drink cold-pressed juice.

    So apart from a vitamin kick, why drink it?

    Every day your body is put through the ringer. You subject it to environmental toxins like smog and secondhand smoke and even welcome toxins like junk food and alcohol inside it regularly. Your body’s organs are exhausted from trying to keep up and stay on top of the detoxification process.

    Cold-pressed juice can help ease the strain of detoxification on your body by boosting immunity and health. It has none of the fibre of fruit, which means that while the body isn’t breaking down said fibre, it’s absorbing nutrients faster.

    What’s important to remember is that not all cold-pressed juices are created equal. You’re going to want to read the label and look out for natural ingredients like those found in Sir Fruit.

    Sir Fruit’s cold-pressed juices don’t use emulsifiers, modified starch, colourants or acacia gum to bind juice. You can tell because they’re always refrigerated and they also separate in the fridge. Yep, juice that separates is actually healthier.

    They also come in a range of flavours that combine fruit and veggies so that you can get your daily greens in one go.

    Take their apple, cucumber, spinach, kale and mint juice. That’s a whole range of nutrient-rich veggies and fruits crammed into one delicious serving.

    Bonus – you get to drink it in public with a smug look on your face. Look deep into the eyes of those drinking the product of a centrifugal juicer, shake your head knowingly, and enjoy the moral high ground.

    The air is so crisp up here – breathe it in.

    Go ahead and check out Sir Fruit’s full range of juices and smoothies online, because healthier is better – always.

    A few simple changes to what you drink and how you drink it can make all the difference.

    [source:puregreen]

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