It seems like the dream now is to become internet famous instead of getting a real job.
If that’s the path you’re on, you’ve probably got a YouTube channel, just like the millions of other people out there trying their luck.
So, what sets the internet-famous apart from the average vlogger?
According to a recent study from the Pew Research Center, YouTube’s most viewed channels have a few things in common.
Here’s Mashable:
Pew looked at a total of 43,770 popular YouTube channels that accumulated at least 250,000 subscribers by the end of 2018 for its study. The YouTube channels analyzed for the study posted almost a quarter million videos in the first week of 2019 with the average video being about 12 minutes long.
…According to the study, YouTube videos that mentioned keywords such as “Fortnite” or “prank” in their titles received more than five times as many median views than videos with titles that did not.
Videos that mentioned the video game “Fortnite,” in particular, were found to have the biggest increase in views when compared to others. In fact, 15 percent of all video game uploads from the popular YouTube channels in the study had the word “Fortnite” in its title.
Take YouTuber Call Me Kevin’s video, “Fortnite but I just renovate houses”, for example.
At the time of writing this video has over 1,1 million views.
As an aside, I have little to no interest in gaming, but Kevin’s channel is amazing. One more for the road:
You can thank me later.
Back to the keywords that you need to include in your videos.
The study found that along with “prank”, video titles with keywords like “ASMR,” “challenge,” “superhero,” and “box” also had an increase in view count.
YouTube challenges, such as the once-viral cinnamon challenge, and product unboxing videos are some of the types of videos that have become synonymous with the platform so it makes sense that videos with those keywords in the title would perform well.
You can view some challenges here, here and here.
Beauty videos with the word “makeup” in their titles would receive more views than other videos in that category. Putting the word “DIY” or “easy” in a how-to video also increased views. Children’s content containing the words “slime” or “rainbow” had greater view counts as well.
Using attention-grabbing clickbait terms such as “ultimate,” “insane,” and “worst” resulted in more views too.
Okay, people – you’re better than that.
Over to the news.
News-related YouTube content containing the words “Trump” or “president” outperformed other current events and politics videos. The study found that 36 percent of the videos posted by popular channels in this category had at least one of those two words in their video titles.
If the study is anything to go on, the following YouTube video title should break the internet:
‘Ultimate Fortnite superhero prank on President Donald Trump using easy DIY rainbow slime made with makeup challenge’.
Have that one on the house.
[source:mashable]
