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Seth Rotherham
  • Here’s The Ad Wuhan Is Using To Lure Tourists Back [Video]

    04 Dec 2020 by Carrie in China, Lifestyle, Travel, Video, World
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    When someone says Wuhan these days, the first thing that comes to mind is the pandemic.

    It’s the Chinese city most associated with the COVID-19 outbreak, and where it is believed to have all began

    The city implemented a 76-day lockdown from January 23 to April 8. Not only did this slow down infection rates, but it also, surprisingly, elevated Wuhan’s appeal.

    After the crisis subsided somewhat, Chinese citizens wanted to visit it more than anywhere else in the country.

    This, says CNN, has a lot to do with the people of Wuhan and their “perseverance and industriousness during the lockdown”.

    Now, they’ve launched a new promotional video with the intent to draw more tourists in.

    The video’s title translates to “Let’s Meet in Wuhan”, and places emphasis on the best that the city has to offer:

    Some of those who commented on the video were impressed, with one writing: “I have goosebumps. The beauty of Wuhan has been showcased perfectly. I love Wuhan”.

    Another pointed out that it showcases some of the paths less travelled in the city.

    “I see Tongxing Lane (in the video). It’s the most beautiful alley in Wuhan.”

    “Many travelers and locals didn’t know about it – they only knew the Li Huangpi Road District but didn’t know that there are Tongxing Lane and Taixing Lane just a stone’s throw away. The two connected alleys have some unique art and culture shops and cafes.”

    Naturally, there were some haters, saying that video doesn’t actually represent the reality of Wuhan.

    “The video would fit into any city with a river. The theme and the highlights aren’t standing out,” says one user.

    “It is not realistic,” another says. “Would your grandpa dress so neatly to eat (signature Wuhan dish) hot dry noodles?”

    It does look appealing, but for many, travelling isn’t on the cards right now, especially if it involves a long trip on a plane.

    [source:cnn]

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