[Image: Soft2Bet]
In a groundbreaking move, Soft2Bet, a premier provider of B2B gaming solutions in the European iGaming market, has achieved remarkable improvements in player experience, product development cycles, and infrastructure cost reduction following its strategic migration to Amazon Web Services (AWS).
According to Soft2Bet’s 2024 report and in-depth AWS case study, the company’s transition from an on-premise analytical platform to cloud infrastructure has firmly established it as a leader in Europe’s highly competitive gaming sector.
For more insights on Soft2Bet’s transformation, visit Soft2Bet Careers.
The Cloud-Based Data Ecosystem Revolution
Founded in 2016, Soft2Bet has specialized in creating tailored casino and sportsbook solutions. As the company grew, it faced challenges with managing multiple data sources and inflexible on-premise systems. These issues not only delayed marketing campaigns but also complicated player support and hindered regulatory reporting accuracy. Recognizing the urgent need for a scalable and flexible solution in the fast-moving European market, Soft2Bet sought to modernize its data infrastructure.
Partnering with Snowflake (an AWS partner), Soft2Bet revolutionized its analytics platform by consolidating all data into a unified cloud-based database. This centralization on the AWS platform removed the need for complex hardware maintenance, while providing a secure, unified data repository. By ensuring stringent security protocols across all data inputs, the company minimized the vulnerabilities often associated with traditional on-premise solutions. Freed from hardware limitations, Soft2Bet was able to harness powerful analytics tools that fostered growth and innovation.
With the AWS platform enabling near-real-time (NRT) analytics, Soft2Bet has gained deeper insights into its operations, allowing it to scale quickly to meet increasing demand. Whether launching data-driven marketing campaigns or ensuring compliance with stringent regulatory requirements, the company is now able to respond faster and more effectively to market trends. As Soft2Bet continues to fine-tune its data-driven marketing and compliance strategies, it remains well-positioned to adapt to emerging market demands.
Achieving Significant Cost Savings and Accelerating Partner Onboarding
The migration to AWS has led to significant cost-efficiency, particularly with regard to computational infrastructure. By investing in Amazon Simple Storage Service (Amazon S3) for scalable and secure data storage and Amazon Relational Database Service (Amazon RDS) for smooth database management, Soft2Bet achieved a 55% reduction in compute costs. This operational savings has translated into strong profits, as the company maintained high availability while minimizing downtime during the migration.
Additionally, Soft2Bet discovered that listing its Snowflake platform solutions on AWS Marketplace streamlined the process of bringing new partners onboard. By automating key steps in third-party service implementation, Soft2Bet reduced partner setup time by 70%, accelerating new collaborations and business opportunities. AWS’s Snowflake platform also provided the robust framework for near-real-time processing, enabling data entry and analysis without the burdens of legacy systems. These changes underscore Soft2Bet’s commitment to creating a powerful data operations framework.
Cloud-Centralized Workloads for Operational Efficiency
Centralizing workloads in the cloud has freed Soft2Bet from the burden of managing on-premise hardware. As a result, technical teams can now focus on strategic projects and customer-centric innovations, rather than handling procurement or installation issues. With fewer hardware limitations, Soft2Bet is now in a position to explore strategic initiatives aimed at enhancing user experience.
Boosting Product Innovation and Development Flexibility
The key benefit of Soft2Bet’s AWS migration is the speed at which the company can now innovate, a pace that was previously unachievable with on-premise infrastructure. Development teams can now create prototypes and refine gaming concepts in hours or days, rather than weeks. With the complexity of physical infrastructure maintenance no longer a concern, developers can quickly test new features or adjust existing ones to meet evolving player preferences.
This accelerated feedback loop has fostered a culture of experimentation, leading to richer user experiences. Whether modifying a simple user interface or developing an entirely new game concept, Soft2Bet can now quickly gather data and adapt its offerings. The result is a dynamic product portfolio that strongly resonates with players and strengthens the company’s competitive edge.
Enhanced User Experience through Reduced Latency
Following the successful migration to AWS, Soft2Bet is now focused on transitioning its remaining on-premise systems to the cloud. This strategic move will further reduce operational costs, create new opportunities for data-driven insights, and solidify Soft2Bet’s position as a technological leader in the European iGaming sector. By embracing a cloud-based model, Soft2Bet remains proactive in continuously improving its approach to growth, product development, marketing, and regulatory compliance.
The company’s achievements provide a clear example of how a well-executed cloud migration can significantly impact profitability, scalability, and user satisfaction in a fast-changing industry. Soft2Bet’s comprehensive transformation serves as a valuable benchmark for organizations seeking to modernize infrastructure, enhance operational resilience, and accelerate product innovation.
Soft2Bet’s Strategic Insights and Future Vision
By integrating multiple data sources into a single analytical environment, Soft2Bet now has the capability to expand and link as many data inputs as necessary, transforming raw data into actionable insights quickly. The elimination of infrastructure constraints has allowed Soft2Bet to complete proof-of-concept processes in hours instead of weeks. These capabilities keep Soft2Bet at the forefront of the European market, known for its rapid changes and fierce competition.
“Innovation is at the heart of what we do, and our move to the AWS platform exemplifies our commitment to continuous growth and excellence. This transformation enables us to scale effectively, strengthen our market position, and provide our players with more engaging experiences through data exploration. By embracing change, we are not just keeping pace with the industry but actively shaping its future,” said Soft2Bet’s founder.
