SoftOrbits is a photo editing software development company founded by Eugene Ustinenkov in 2006. Starting as a small startup focused on creating small-scale, single-feature-focused utilities, it is now a niche-leading company that boasts over 300,000 users and a million yearly downloads, as well as recognition from industry giants like OISV, Softonic, and CNET.
Recently, SoftOrbits has released 10 web versions of its most popular utilities, which include an automated object replacement and insertion tool. As a result, the number of users for the utility has grown massively, indicating high demand in image editing software that provides quick online access. Not only that, but even downloads of the PC version have increased by a noticeable margin.
“It wasn’t particularly surprising for us — we knew that online tools are becoming more and more popular, and we simply want to enable our audience to rely on our services anywhere at any time. This level of convenience and accessibility is unparalleled — no hardware requirements and mobile access alone make it highly valuable, and if you consider the fact that it helps us gather more data and increase the tool’s effectiveness as a result, then you will get the perfect win-win scenario for everyone,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
As Ustinenkov adds, object removal and replacement is especially popular among marketing teams and other business representatives, since this feature enables them to adjust product advertisements easily in accordance with changing requirements. What makes it so valuable for this type of audience is the fact that it requires no learning — an intuitive automated solution enables them to achieve results with just a few clicks, saving time and money on training.
“No matter where you look, most companies are in desperate need of quick automated tools that have basically no learning curve. We believe that our single-feature-focused utilities fit this description perfectly, and it has always been our priority, even a decade ago. If you add AI into the mix, the results are truly astonishing — we can easily boost productivity for these small repetitive tasks by a massive margin at small costs, and that is what businesses value most,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
Considering the success of the first released batch of SoftOrbits’ web utilities, the team behind the company now aims to launch even more of its products in this new format, and eventually transition to the SaaS distribution model. SoftOrbits also wants to prioritize adding new AI functionalities to already existing tools to automate even more processes and further increase convenience and accessibility.
“This might take us a while, but we see that this transformation is absolutely necessary in the current environment. No matter where you look, image editing moves towards online AI tools, and there is no way around it. We want to ride the wave in our own unique style, and we already have what it takes to achieve it, so it really is only a matter of time before our clients will get to experience our new and improved offerings,” says Hannes Jansen, writer and editor at SoftOrbits.
Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at support@softorbits.com or visit softorbits.net.
